DIY PR: A Step-by-Step Guide to Managing Your Own Public Relations
Public relations (PR) is one of the most powerful tools to boost brand visibility, build credibility, and grow your business. While hiring a professional PR agency might be ideal for some, not everyone has the budget to do so—especially small business owners, entrepreneurs, and startups. This is where DIY PR comes into play. With the […]
How Public Relations Can Transform Your Company
As the owner of Big Reach PR, I’ve seen firsthand how public relations can transform a company. Public relations, or PR, is not just about managing crises or getting your company’s name in the news. It’s a powerful tool to build credibility, enhance your reputation, and drive growth. Building Credibility One of the primary ways […]
Why Katt Williams’ Hollywood Exposé on Club Shay Shay was PR Gold
In a media landscape where controversy often translates into attention, Katt Williams’ explosive interview on the Club Shay Shay podcast is a textbook example of PR (Public Relations) gold. The interview, of him setting the record straight and speaking his own truth, has set the internet ablaze and significantly boosted Williams’ visibility. 1. The Allure of […]
Cision vs Muck Rack: The Ultimate Showdown for PR Pros
Unlocking the Secrets to Media Outreach: Which Tool Makes Your PR Campaigns Sizzle?
Growing Your Business: What Comes Next?
Growing a business is no easy task, but it can be achieved with strategic planning and hard work.
AI Threatens Content Creation Industry as ChatGPT Replaces Human Jobs
Since I have been introduced to ChatGPT I have seen the demand for hiring these freelancers go to zero. Not having to worry about turnaround time or back-and-forth corrections.
Boosting Your Business: The Importance of Public Relations for Entrepreneurship
Public Relations (PR) is a crucial aspect of any successful business, particularly for entrepreneurs. It helps establish and maintain a positive image of a company and its products or services in the public eye.
New Business Owners Can Use This Guide to Create a Memorable Brand
Branding is an essential part of any business for various reasons, but in order for a branding strategy to be effective, you need to understand exactly what branding is and how to utilize it.
