How to Write a Press Release That Gets Media Attention

how to write a press release that gets media attention. - Big Reach PR

Introduction In the fast-paced media world, journalists receive hundreds of press releases daily. So, how do you ensure yours stands out? Whether launching a product, announcing a major event, or sharing a company milestone, knowing how to write a press release that gets media attention is essential. In this article, we’ll break down the elements […]

Why The Online World Is So Angry About Walmart’s New Logo

Walmart Logo - Public Relations

In January 2025, Walmart unveiled its first major logo update in nearly two decades, branding it as a “comprehensive brand refresh.” This change, designed to modernize its look while staying true to the company’s roots, has sparked a polarizing reaction across social media. Memes, mockery, and heated debates have erupted online, making the new Walmart […]

DIY PR: A Step-by-Step Guide to Managing Your Own Public Relations

DIY PR - Big Reach PR

Public relations (PR) is one of the most powerful tools to boost brand visibility, build credibility, and grow your business. While hiring a professional PR agency might be ideal for some, not everyone has the budget to do so—especially small business owners, entrepreneurs, and startups. This is where DIY PR comes into play. With the […]