Why The Online World Is So Angry About Walmart’s New Logo
In January 2025, Walmart unveiled its first major logo update in nearly two decades, branding it as a “comprehensive brand refresh.” This change, designed to modernize its look while staying true to the company’s roots, has sparked a polarizing reaction across social media. Memes, mockery, and heated debates have erupted online, making the new Walmart […]
DIY PR: A Step-by-Step Guide to Managing Your Own Public Relations
Public relations (PR) is one of the most powerful tools to boost brand visibility, build credibility, and grow your business. While hiring a professional PR agency might be ideal for some, not everyone has the budget to do so—especially small business owners, entrepreneurs, and startups. This is where DIY PR comes into play. With the […]
How the TikTok Ban Will Impact Your Business Even If You Don’t Use TikTok
The TikTok ban is making headlines as it inches closer to becoming a reality. While many businesses may breathe a sigh of relief, thinking this doesn’t apply to them because they don’t use TikTok as part of their marketing strategy, the implications are far-reaching. As a public relations agency, we are here to break down […]
How Public Relations Can Transform Your Company
As the owner of Big Reach PR, I’ve seen firsthand how public relations can transform a company. Public relations, or PR, is not just about managing crises or getting your company’s name in the news. It’s a powerful tool to build credibility, enhance your reputation, and drive growth. Building Credibility One of the primary ways […]
Why Katt Williams’ Hollywood Exposé on Club Shay Shay was PR Gold
In a media landscape where controversy often translates into attention, Katt Williams’ explosive interview on the Club Shay Shay podcast is a textbook example of PR (Public Relations) gold. The interview, of him setting the record straight and speaking his own truth, has set the internet ablaze and significantly boosted Williams’ visibility. 1. The Allure of […]
Boost Your Brand: 5 Key DIY PR Strategies
his guide offers vital tips for entrepreneurs and small businesses to manage their public relations effectively. Learn to craft impactful stories, use social media strategically, and build lasting media relationships. Ideal for anyone seeking to enhance their brand’s visibility and narrative without an external agency.
Why Business Owners Should Launch Their Own Podcasts: Educating Clients and Growing the Brand
Amplifying Brand Voice: The Power of Business Podcasts
Cision vs Muck Rack: The Ultimate Showdown for PR Pros
Unlocking the Secrets to Media Outreach: Which Tool Makes Your PR Campaigns Sizzle?
AI Threatens Content Creation Industry as ChatGPT Replaces Human Jobs
Since I have been introduced to ChatGPT I have seen the demand for hiring these freelancers go to zero. Not having to worry about turnaround time or back-and-forth corrections.
Boosting Your Business: The Importance of Public Relations for Entrepreneurship
Public Relations (PR) is a crucial aspect of any successful business, particularly for entrepreneurs. It helps establish and maintain a positive image of a company and its products or services in the public eye.
